{"id":5509,"date":"2025-01-15T09:54:32","date_gmt":"2025-01-15T08:54:32","guid":{"rendered":"https:\/\/beta.adways.com\/?p=5509"},"modified":"2026-10-15T12:50:33","modified_gmt":"2026-10-15T11:50:33","slug":"ai-generated-takeover-met-dhl-en-defransekamer","status":"publish","type":"post","link":"https:\/\/adways.com\/nl\/ai-generated-takeover-met-dhl-en-defransekamer\/","title":{"rendered":"AI Generated Takeover met DHL en DeFranseKamer"},"content":{"rendered":"<div class=\"page-title-text-title\">No one needs to design banners anymore, right? Just prompt it. Hello Gemini! ByeBye Getty! Or\u2026 maybe not?<\/div>\n<div class=\"page-title-text-text\">\n<p>AI has been used in digital marketing for over 15 years, but now that it has visually revealed itself through AI-generated images and video, everything has changed. Let\u2019s take a look at how this can play out in Rich Media ads.<\/p>\n<p>Many banners follow standardized formats and animations, but thankfully, Rich Media still allows for a fair amount of custom work. In the Netherlands, the industry takes quality seriously. Well-known specialized agencies are dedicated to their craft and use the latest AI tools to deliver high-quality, creative results.<\/p>\n<p>To demonstrate how AI can be used in the Rich Media production process, let\u2019s look at the DHL \u201cSint\u201d campaign created by DeFranseKamer (DFK) for DDB.<\/p>\n<p>Using detailed images of the horse and background, the production team got to work quickly to bring the concept to life. To realize the creative vision, AI-generated animation was used. By animating the horse, snow, and backgrounds, the result was a truly original creative that stands out \u2014 and, most importantly, looks realistic. This is the real power: using AI as a supercharger for your banner content.<\/p>\n<p>This is something we\u2019ll be seeing more and more of. Agencies are embracing AI, which opens up time and space for new ideas and concepts you might not have thought of before. AI is an enabler, and the agencies that adopt it are the ones with a future.<\/p>\n<p>Have any cool examples of AI-generated content for ads you\u2019d like to share? Let us know!<\/p>\n<p>You can watch the making of here:<\/p>\n<p><iframe title=\"AI Generated Takeover met DHL en DeFranseKamer\" src=\"https:\/\/player.vimeo.com\/video\/1046446358?dnt=1&amp;app_id=122963\" width=\"760\" height=\"428\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><i>\u2018By integrating AI into our existing workflow, we\u2019re able to deliver better creatives.\u2019<\/i><\/p>\n<p><i>Thomas Termaat van DFK<\/i><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>AI has been used in digital marketing for at least 15 years, but now that it has revealed itself visually through AI-generated images and video, everything has changed&#8230;<\/p>","protected":false},"author":2,"featured_media":5512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[11,108],"class_list":["post-5509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","tag-ai","tag-rich-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Generated Takeover met DHL en DeFranseKamer | Adways<\/title>\n<meta name=\"description\" content=\"Weborama Netherlands is now Adways \u00b7 Weborama, fully focused on interactive video and Rich Media advertising for the European market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adways.com\/nl\/ai-generated-takeover-met-dhl-en-defransekamer\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Generated Takeover met DHL en DeFranseKamer | Adways\" \/>\n<meta property=\"og:description\" content=\"Weborama Netherlands is now Adways \u00b7 Weborama, fully focused on interactive video and Rich Media advertising for the European market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adways.com\/nl\/ai-generated-takeover-met-dhl-en-defransekamer\/\" \/>\n<meta property=\"og:site_name\" content=\"Adways\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adways.weborama\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-15T08:54:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-15T11:50:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adways.com\/wp-content\/uploads\/2026\/01\/main-image-ai-dfk.png\" \/>\n\t<meta property=\"og:image:width\" 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