{"id":4046,"date":"2026-03-24T17:11:51","date_gmt":"2026-03-24T16:11:51","guid":{"rendered":"https:\/\/beta.adways.com\/?page_id=4046"},"modified":"2026-10-06T11:51:38","modified_gmt":"2026-10-06T10:51:38","slug":"formats","status":"publish","type":"page","link":"https:\/\/adways.com\/nl\/formats\/","title":{"rendered":"Formats"},"content":{"rendered":"\t\t
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Our Formats<\/h1>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t
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\n All <\/div>\n
\n Cross-Device <\/div>\n
\n Desktop <\/div>\n
\n Mobile <\/div>\n <\/div>\n \n
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<\/span>Formats<\/a>, Desktop<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Billboard Expandable\u00a0<\/a>\n
A Billboard that expands twice its height upon click, growing from 970x250px to 970x500px.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Desktop<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Expandable 728×90 > 728×400 top<\/a>\n
IAB format that collapses to top on hover.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Mobile<\/a><\/div>
juli 22, 2026<\/div>\n <\/div>\n Deck of Cards (320×240)<\/a>\n
Users can swipe through multiple \u2018cards,\u2019 each containing visuals, videos, or CTAs, ideal for storytelling and brand experience.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Mobile<\/a><\/div>
juni 30, 2026<\/div>\n <\/div>\n Mobile Tile Video<\/a>\n
A dynamic, scroll-stopping Rich Media ad format<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Cross-Device<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Superheader<\/a>\n
A cross-device format that maximizes the available width across all screens, ensuring premium visibility at the top of the page.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Desktop<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Expandable 840×250 > 840×400 bottom<\/a>\n
IAB format that collapses to bottom on hover.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Desktop<\/a><\/div>
juli 23, 2026<\/div>\n <\/div>\n HPTO (Homepage Take Over)<\/a>\n
Exclusively reserved formats with a specific publisher.<\/div>\n <\/div>\n <\/div>\n
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\"\"<\/div>
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<\/span>Formats<\/a>, Desktop<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Automated Trading Large Leaderboard<\/a>\n
A Large Leaderboard (970x415px) that starts in an expanded state and allows users to collapse it back to 970x90px.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Desktop<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Expandable 970×250 > 970×750 bottom<\/a>\n
IAB format that collapses to bottom on hover.<\/div>\n <\/div>\n <\/div>\n
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\"\"<\/div>
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<\/span>Formats<\/a>, Cross-Device<\/a><\/div>
april 30, 2026<\/div>\n <\/div>\n Interactive Video<\/a>\n
Interactive In-& Out Stream Video formats.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Cross-Device<\/a><\/div>
januari 30, 2026<\/div>\n <\/div>\n Floorad\u00a0<\/a>\n
This 100% wide creation is positioned at the bottom of the screen, and upon hover\/click, it expands vertically from 80px to 400px.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Cross-Device<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Native Swiper<\/a>\n
480x286px Native Swiper.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Mobile<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n MTO (Mobile Takeover)<\/a>\n
Exclusively reserved mobile Takeover for maximum impact.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Cross-Device<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Halfpage (+ Video)<\/a>\n
The 300x600px format stands out as larger and more prominent than other ad formats in this position.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Mobile<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Interscroller (+ Video)<\/a>\n
The most popular scrollover format for mobile.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Cross-Device<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Full Impact<\/a>\n
Exclusively reserved Publisher-specific Takeover with maximum impact.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Cross-Device<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Floorad Expandable (+ Video)<\/a>\n
This 100% wide creation is positioned at the bottom of the screen, and upon hover, it expands for greater visibility.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Cross-Device<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Outstream Native InArticle<\/a>\n
InArticle Outstream 2.0 enhanced with native content.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Cross-Device<\/a><\/div>
februari 23, 2026<\/div>\n <\/div>\n XL Interscroller\u00a0<\/a>\n
Publisher-specific scroll format.\u00a0<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Desktop<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Halfpage Expandable\u00a0<\/a>\n
A publisher-specific template that can expand on click or hover to 550x770px (center) or 900x600px (left) for enhanced impact.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Mobile<\/a><\/div>
maart 30, 2026<\/div>\n <\/div>\n Midscroller\u00a0<\/a>\n
A 250px high Interscroller.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Desktop<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Billboard\u00a0(+ Video)<\/a>\n
A strategic placement on the publisher\u2019s page, ensuring an immersive and prominent display for maximum visibility.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Desktop<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Expandable 160×600 > 480×600 Left<\/a>\n
IAB format that collapses left on hover.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Mobile<\/a><\/div>
april 30, 2026<\/div>\n <\/div>\n Mobile Portrait (+ Video)<\/a>\n
A portait format on mobile, seamlessly adapting to screen size in multiple variations.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Desktop<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Billboard Shoppable\u00a0<\/a>\n
This format features an image gallery based on video cue points, which can be added, edited, and removed as needed.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Desktop<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Expandable 300×250 > 600×250 Left<\/a>\n
IAB format that collapses left on hover.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Mobile<\/a><\/div>
april 30, 2026<\/div>\n <\/div>\n Mobile Portrait Window<\/a>\n
The Mobile Portrait Ad with Gallery Showcase. Tap to select from different \u2018windows\u2019.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Desktop<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Billboard Video Reminder<\/a>\n
As the user scrolls down, a 400x225px window pops up at the bottom of the page, ensuring extended brand visibility.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Desktop<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Expandable 300×600 > 550×700 Center<\/a>\n
IAB format that collapses center on hover.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Mobile<\/a><\/div>
juni 30, 2026<\/div>\n <\/div>\n Expandable Fullscreen<\/a>\n
Tap to expand for a full-screen experience. On a 300x250, 320x100, 320x240 or 320x50.<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Desktop<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Billboard Carousel<\/a>\n
An interactive showcase served from a single creative.<\/div>\n <\/div>\n <\/div>\n
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\"\"<\/div>
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<\/span>Formats<\/a>, Desktop<\/a><\/div>
juli 30, 2026<\/div>\n <\/div>\n Expandable 728×90 > 728×400 bottom<\/a>\n
IAB format that collapses to bottom on hover.<\/div>\n <\/div>\n <\/div>\n
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\"\"<\/div>
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<\/span>Formats<\/a>, Desktop<\/a><\/div>
april 1, 2026<\/div>\n <\/div>\n APTO (Automatic Page Take Over)<\/a>\n
Header + Skins, with the option to choose the header in either Billboard (970x250px) or Fullwidth (100%x250px).<\/div>\n <\/div>\n <\/div>\n
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<\/span>Formats<\/a>, Mobile<\/a><\/div>
juni 30, 2026<\/div>\n <\/div>\n Mobile Vertical (+ Video)<\/a>\n
The second-largest mobile format, 100% visible.<\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Can’t find the format you’re looking for?
Contact us and we’ll help find the solution that fits your campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t

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Request a Template<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Templates are not publicly available. To ensure you always receive the latest version, please request a template via sales@adways.com<\/a>.<\/div>\n\t Contact us\n\t\n\t\n<\/svg>\n<\/span><\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Our Formats All Cross-Device Desktop Mobile Formats, Desktop July 30, 2026 Expandable 840×250 > 840×400 bottom IAB format that collapses to bottom on hover. Formats, Desktop July 23, 2026 HPTO (Homepage Take Over) Exclusively reserved formats with a specific publisher. Formats, Desktop July 30, 2026 Automated Trading Large Leaderboard A Large Leaderboard (970x415px) that starts […]<\/p>\n","protected":false},"author":2,"featured_media":3789,"parent":0,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4046","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nFormats | Adways<\/title>\n<meta name=\"description\" content=\"Explore interactive and high-impact Rich Media advertising formats from Adways. Templates are not publicly available. To ensure you always receive the latest version, please request a template via sales@adways.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adways.com\/nl\/formats\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formats | Adways\" \/>\n<meta property=\"og:description\" content=\"Explore interactive and high-impact Rich Media advertising formats from Adways. Templates are not publicly available. 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