Creation provides a faster and more streamlined workflow, an improved connection with the ad server and new functionalities for managing and testing creatives.

The Previewer will be phased out in Q1 2027. After that, you will only be able to download existing creatives from the Previewer.

We recommend requesting access and starting to use Creation now. This gives you time to get familiar with the new environment before the Previewer is phased out. Newer templates will also only be compatible with Creation.

Creation allows you to manage, test and publish creatives. It also includes features such as:

• An editor to make changes to files directly in the UI
• Automatic detection of screenad.vars labels for dynamic settings
• Feature labels to categorise creatives
• Status updates for submitted creatives
• Multiple options for generating previews
• Bulk previews for multiple creatives within a project
• An API for integration into your creative workflow

Yes. Creation allows you to set your own default preview page and open previews directly from different areas within the platform.

Yes. With bulk previews, you can include multiple creatives from the same project in a single preview.

Yes. Creation is fully compatible with the latest Screenad version and is prepared for future advanced reporting possibilities around interaction and attention metrics.

You can request access directly via Creation. Once you have access, you can start exploring and using the new environment.